We bridge the "sales and marketing divide", with business winning sales tools that also deliver to brand and product marketing requirements.
Our sales clients tend to target the Small to Medium Enterprise (SME) market. The traditional challenge in this market is the time that individual sales demand for small absolute returns.
In relative terms, however, SMEs don’t tend to command volume discounts and so represent a significant collective margin – provided cost of sales can be contained.
The trick for sales to SMEs then, is to treat the market with the professional attention any business expects but in a particularly cost efficient manner.
We help clients create business winning documents by working with their sales and marketing teams to collate, edit and design content that works for customers. We then apply the technology that lets their teams generate material within the defined framework - perfectly every time. Hundreds of times a month. Fast.
Achieving this delivers increased win ratios and faster closure – as well as improved productivity.
In addition, because the system is centralised, dashboards and extractable reports enable tracking and real-time success-measurement linked to the sales pipeline and objectives.
The results speak for themselves and justify our confidence in Ezidocs as a preferred sales solution for the future.
Alan Piper, National Sales and Marketing Manager, CourierPost
Our clients are focussed on providing customer experiences consistent with their brand aspirations and have invested significant amounts in developing their brands - visually and experientially. They recognise that marketing investment is often wasted when, at the critical moment of truth, sales teams are unable to represent the brand offer with appropriate attention to accuracy, and turnaround speed, as well as look and feel.
And to really make a winning offer today, our clients also know that it's not enough to look good, you must talk directly to your customer in response to their needs - you must personalise in an authentic voice.
Personalisation is a particular challenge for organisations with distributed sales teams and broad product ranges. They must pull together customised content from a range of sources with complex business rules and pricing. They must also do it quickly and accurately, with teams of people who are probably better suited to talking to customers than doing paperwork.
This is the daily reality for our clients. See how New Zealand's premier courier company turned the challenge around - achieving a 78% increase in win rates...
In a large company it’s difficult to control the accuracy and quality of proposals. The Ezidocs system is more than just a template – it’s a solution that gives us totally client-oriented, professional documents that staff are proud to put their names to.
Alan Piper, National Sales and Marketing Manager, CourierPost
Personalisation is a particular challenge for organisations with distributed sales teams and broad product ranges. They must pull together customised content from a range of sources with complex business rules and pricing. They must also do it quickly and accurately, with teams of people who are probably better suited to talking to customers than doing paperwork.
This is the daily reality for our clients. See how New Zealand's premier courier company turned the challenge around - achieving a 78% increase in win rates...
In a large company it’s difficult to control the accuracy and quality of proposals. The Ezidocs system is more than just a template – it’s a solution that gives us totally client-oriented, professional documents that staff are proud to put their names to.
Alan Piper, National Sales and Marketing Manager, CourierPost
