the medium and the message

Today, we business communicators have a huge smorgasbord of choices in how we convey our messages. We can select media that not only best meet the preferences of our audience, but that work together in concert to support and reinforce each other. Aside from the art of advertising, a common B2B marketing scenario is: hard copy media for considered business convenience (e.g. decision or discussion documents), digital text and graphics for layered messages, and increasingly, video for engaging and rapid communication of complex or subtle points.  Digital video is very trendy right now with both an massive upsurge of video content on the web and an increase in attention spans. The rich multi-sensory nature of video maximises our human input capacity. Like with most things internet, tertiary education is at the fore (e.g. see Tony Karrer's e-learning blog) so do watch this space for where it will go. Nirvana, of course is 3D but I can't get my head around printing 3D business messages.