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« the prize in enterprize | Main | create your fate »
Monday
Dec152008

high touch vs high tech

The future of media for communications will no doubt be more and more digital and screen based, however, despite some lingering predictions of the impending death of all non-digital media, it will surely only enhance rather than replace print and other tangible media. Print can simply make for a better reading experience. It can also can appeal to our sense of small and touch. Humans are very touch sensitive - uniquely, our touch sense is found all over us, and beyond if you want to get somatosensory. We use this powerful ability to interpret the world around us, to receive messages, to understand what is before us and how it will change us. I read ebooks and paper books equally - but it's the bookshelf that evokes memories of, not only the story, but the place and time in which I read it.  The future is one of rich choice - on whatever medium works for our content consumers.