we are wired
It is official, NZers are highly wired and very into consumer generated media. Maybe it's because we are isolated or big travellers (more of us now live overseas than here in country), or maybe we are just expressive. See the Nielsen results (pdf).







Reader Comments (2)
Hi Tony,
Good call. It was a bit of a surprise to read these results, as they're so often under the radar - unlike TV or other forms of mass media which "everyone" knows about.
Cheers Simon. No real international comparisons yet but it does seem kiwis are right into social media. I wonder how much influence trademe has had on this.