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mind the gap: marketing meet sales

The team at Velocity have some healthy advice for marketers on closing the sales and marketing divide. In their whitepaper, "Marketing meet Sales" (pdf), they list eleven practical tips:

  1. Talk to customers and prospects directly
  2. Talk to the sales people early
  3. Harvest all ‘hot buttons’
  4. Collect all objections
  5. Find out who they’re calling
  6. Find out what they’re reading
  7. Build sales metrics into the brief
  8. Track leads to sales
  9. Create new products designed for sell-ability
  10. Share ideas before they go live
  11. Market your successes back to the sales force
Posted on Wednesday, May 21, 2008 at 10:28AM by Registered CommenterTony in | CommentsPost a Comment

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