the relationship is the client

Maybe its a new standard of honesty enforced by the openness of social media, but I am loving the increased spotlighting of abused terms. Recently I discussed the faking of innovative, but worse there is the disinformation around eco-claims or greenwashing. Yet it was the pretense of customer-focus that recently bugged me. RainToday posted a good article recently on why client focus can't be about profits, highlighting that it needs to be about developing a symbiotic relationship; "an interlocking web of personal commitments, existing over time, conducted with transparency and founded on respect for each other as ends in themselves – that is the source of value". A bogus focus is where companies say say are there to meet clients needs and then actually act to simply maximise volumes, value, and cost of sales, while minimising the cost of service. Bean-counters make poor marketers.