how to make change happen
Tuesday, October 20, 2009 at 10:45AM If you are frustrated trying to make change happen in your organisation, or for that matter, your life, take a moment to think about the overall process and what it takes to start. A useful framework is the "Transtheoretical Model" for understanding and affecting behavioural change in a social marketing context. Here action is preceded by pre-contemplation (where the change is not yet considered i.e. ignorance is bliss), then contemplation (where people sit on the fence with ambivalence), then preparation (where people begin to test the waters).
To help move their change along then, you can try validating people's lack of readiness and decision ownership and encourage re-evaluation of the status quo, its inherent risks, and the pros and cons of change. As people get their heads around it, promote the positive outcomes of the change and then break it down to small initial steps. Note also, that change requires its resistance (R) (or cost) be overcome by the degree of dissatisfaction (D) with how things are, the strength of vision (V) of what is possible and clear first steps (F). This is Gleicher's Formula: D.V.F>R. Add pragmatism to your passion and you may just accelerate the tipping point for improvement.








