image: provenmodelsIn an enterprise of divisionalised specialists, procurement often sits close to commercial management, legal and risk; on the other side of the building to sales, marketing or service. Note, however, that even in Porters'value chain, procurement is not just an input but a support activity across the business. What makes up your product or service and what you use to make something of it are core to your offer.  The experience you provide your suppliers, the controls you place on standards, the efficiency with which you run supply, and the all the resources you buy in to add value will have a direct impact on your customers. Whether you are a private sector or public enterprise, your brand depends on the consistency and fit that your procurement strategy enables for you.